2016 AICP Sponsor Reel

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Category :Review

Essentially it’s a test video for procedural animation and dynamic simulations, which has now become a definitive reference point for all Motion Capture and Houdini work. It is completely self-gratifying and totally ridiculous, however it rescues itself through technical brilliance and pure creativity.

This is what happens when you give a talented group of individuals an open brief and an open wallet.

Method Studios was asked by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production.

Director Rupert Burton at Method Studios in New York: “They wanted something very raw and upbeat. It would open the event at MoMA so our main goal was to create something visually engaging to keep the audience fully entertained.”

“We had around 45 different avatars to create so there was a lot of experimentation from the start. The motion capture shoot allowed us to play around with a wide variety of movements. Ultimately we wanted the piece feel as playful and tactile as possible.”

Client: AICP/RSA
Project: 2016 AICP Sponsor Reel
Concept, Design & Direction: Method Design
Director: Rupert Burton
Creative Director: Jon Noorlander
Art Director: Johnny Likens
Production: Method Studios NY
Producer: Adrienne Mitchell
VFX: Method Studios
Houdini FX Artist: Tomas Slancik
Houdini FX Artist: Vraja Parra
Rigger: Ohad Bracha
Motion Capture: House of Moves
Motion Capture Supervision: Rupert Burton, Shane Griffin
Dancers: Latonya Swann, Guapo Clarke
Music: Major Lazer – Light It Up (Remix)

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