We at Votion will have to agree to disagree.
We like the child-like animations, which are vivid and bright. They communicate a playful simplicity which is on-brand for CitizenM, whose over-priced hotels are aimed squarely at globe-trotting millenials.
But it is, as we say in the trade, a “long walk.”
By the time you get to the letter Z – 25 letters later! – the viewer is disappointed to discover the whole shebang is just an ad for CitizenM hotels. That’s not much of a pay-off.
The after-taste is a sour one, no matter how tangy the preceding visuals.
For this reason, it’s a thumbs down. Soz.